The Quarterly Google Update scam

Well it’s coming to that time again, the Quarterly Google update. Look on any self respecting webmasters forums, and you’ll see countless threads and posts about it, has your site been updated, when is it happening, and the perpetual it’ll be tomorrow thread – “I know it’ll happen”. But have you ever asked yourself, what really happens when they “update”. All the webmasters go bonkers over their PR ratings, did I go up, oh no I lost 2 PR! everyone does it, even if they claim they don’t. PR is an online currency to the internet, not in dollars, but in visitors. Some webmasters use its value to sell links on their sites, others use it as a badge of honor, but all in all, everyone wants it, because the higher it is, the better your site is compared to the rest.

In the end, nobody really knows what happens when the quarterly Google update comes around; everybody knows that the PR value of the entire internet gets updated, but what does that mean? Google update their indexes continuously, so they don’t need to do it for themselves do they? Hence we get to the idea; it’s a scam to get people talking about Google, about their search engine, and mainly to get the webmasters to focus their efforts on it.

Google have been very smarty with the Pagerank feature of their search engine, they have “exposed” a part of their system, that gives people the idea they can try and beat the system, who cares about msn yahoo or ask! ? nobody really knows how their systems work, so really don’t try, but in reality, all the search engines work the same way – off links and scoring websites, it’s just that Google have exposed the score of a page in the Pagerank value, and that gets people running around in circles trying to improve it.

As I stated above, Google update their index all the time, so they could also update their Pagerank real time as well, but they don’t. What if, just if, Google done the quarterly update for a more fundament reason, one some simple, so basic, people just don’t think of it. What if… google do the quarterly updates because they can’t trust their own real time updates?

Let me explain why I think this before you start shaking your fist and other various angry stuff! Now, in the real world, when you are working on a project with other people, everyone can work individually on their own, and it all works well, but when you bring all the project parts together, they just don’t fit together 100%. This is how a search engine would work; you can go and index pages every second of and update that page, and adjust the score for that page and keyword. But you wouldn’t be doing other things like running a full analysis if the website is a spam site, changed a lot, etc.

Now to work that out, you would require to process the site itself as a whole, then all the sites that links to it as a whole, how they link to it, and possibly a lot more thing us as webmasters wouldn’t understand, now to that do that for one site would be very intensive indeed, to do that even once a day would bring them to their knees. So back to the basic idea, that Google has to re-evaluate its entire index every so often to ensure that their index isn’t as out of line with what they want, and they hide this from the public and webmasters by hiding it behind a “PR Update”. Get everybody running around in circles talking about their PR scores while they fix the fundaments of their search engine…

But in the end, it’s all speculation, as always, what would a bunch of webmasters know anyway?

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