At first glance, most people think “that’s simple! It’s how many visitors i get”. Well is it? Let me pen out a few questions for you, and I’ll ask you again…
* What is your Average Income per visitor
* What is your Average Cost Per Visitor
* Do you know your Visitor Sources, and their Value
* Do you know the cost breakup (Income Vs Cost) of the source country of your visitors?
Now, I’ll ask you again, “Which Web stats are really important”?
I have been asking that question over and over for the last couple of days, trying to come up with as many answers as possible. I’ll be truthful why I have been asking these questions (and no, this isn’t a sales pitch, I promise!). I am currently writing my own web analytics software (closed beta!), and well I am trying to work out what statics people really NEED as opposed to want. I am a firm Believer in giving a person what they need, even though it’s most an uphill battle. Now that I’ve come clean on the source of these questions, I’ll continue on.

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Well it’s coming to that time again, the Quarterly Google update. Look on any self respecting webmasters forums, and you’ll see countless threads and posts about it, has your site been updated, when is it happening, and the perpetual it’ll be tomorrow thread – “I know it’ll happen”. But have you ever asked yourself, what really happens when they “update”. All the webmasters go bonkers over their PR ratings, did I go up, oh no I lost 2 PR! everyone does it, even if they claim they don’t. PR is an online currency to the internet, not in dollars, but in visitors. Some webmasters use its value to sell links on their sites, others use it as a badge of honor, but all in all, everyone wants it, because the higher it is, the better your site is compared to the rest.

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Backlinks are a link from another website to your website; The search engines love them because it is a way to finding new content to index. Backlinks are one of the most important aspects you need to consider when you’re trying to build a higher ranking in the search engines. The search engines can perhaps find and index your site without backlinks, but without backing backlinks the search engines will never suggest your site to any of their visitors. Every backlink to your site is like a vote for your website (well page on your website) from another website.

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Google Pagerank is an important item for most webmasters and bloggers. There is a lot of concern over Pagerank for webmasters and bloggers all over the world. Pagerank is an item invented by Google to determine how good a site rates for certain keywords. The Pagerank algorithm is extreme complex in nature, but the simple version is – The more links to your website Google finds, the more value Google will give your website (or Pagerank). Google Pagerank is something webmasters take as an absolute factor in their website value, and use it as a way to price advertising and services from their sites. In the end, the more Pagerank your site has, the more a webmaster can charge for links on his page, this has cause a reaction from Google in penalizing website that are known to sell links to your website for pr juice (the term pr juice is used by people who are referring to “links with the soul purpose of getting better page rank).
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What is seo?
Search engines have one goal, to give the searchers relevant content for their searches, and you want to be listed in the results when the search engine gives it to the searchers, that is the main goal of seo, to get you into the top ten for certain search terms, which are related to your website. But the reality is, it isn’t a walk in the park to get a listing in the top 10, let alone first.
The Search engines don’t pick what sites they’ll show in the top 10 at random, they use highly crafted algorithms that take in a lot of information, then after they have processed your site with them, decide where to rank your site compared to others for the search term it is working on. You can be ranked for several search terms for one page, but you will have a different ranking position for each one.

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