Well it’s coming to that time again, the Quarterly Google update. Look on any self respecting webmasters forums, and you’ll see countless threads and posts about it, has your site been updated, when is it happening, and the perpetual it’ll be tomorrow thread – “I know it’ll happen”. But have you ever asked yourself, what really happens when they “update”. All the webmasters go bonkers over their PR ratings, did I go up, oh no I lost 2 PR! everyone does it, even if they claim they don’t. PR is an online currency to the internet, not in dollars, but in visitors. Some webmasters use its value to sell links on their sites, others use it as a badge of honor, but all in all, everyone wants it, because the higher it is, the better your site is compared to the rest.

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Google Pagerank is an important item for most webmasters and bloggers. There is a lot of concern over Pagerank for webmasters and bloggers all over the world. Pagerank is an item invented by Google to determine how good a site rates for certain keywords. The Pagerank algorithm is extreme complex in nature, but the simple version is – The more links to your website Google finds, the more value Google will give your website (or Pagerank). Google Pagerank is something webmasters take as an absolute factor in their website value, and use it as a way to price advertising and services from their sites. In the end, the more Pagerank your site has, the more a webmaster can charge for links on his page, this has cause a reaction from Google in penalizing website that are known to sell links to your website for pr juice (the term pr juice is used by people who are referring to “links with the soul purpose of getting better page rank).
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