At first glance, most people think “that’s simple! It’s how many visitors i get”. Well is it? Let me pen out a few questions for you, and I’ll ask you again…
* What is your Average Income per visitor
* What is your Average Cost Per Visitor
* Do you know your Visitor Sources, and their Value
* Do you know the cost breakup (Income Vs Cost) of the source country of your visitors?
Now, I’ll ask you again, “Which Web stats are really important”?
I have been asking that question over and over for the last couple of days, trying to come up with as many answers as possible. I’ll be truthful why I have been asking these questions (and no, this isn’t a sales pitch, I promise!). I am currently writing my own web analytics software (closed beta!), and well I am trying to work out what statics people really NEED as opposed to want. I am a firm Believer in giving a person what they need, even though it’s most an uphill battle. Now that I’ve come clean on the source of these questions, I’ll continue on.

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A lot of people will talk about keyword targeting, but aren’t 100% sure what it’s all about. Some people have a general idea about it, but don’t go about it the right way. You want top listing on the search engines, and you need to target keywords, so you get a #1 listing. If you sell green crystal watches, most people will target “Green crystal watches”, which this is highly targeted, if the search term is only getting 10 searches a month, you might only get 1-2 visitors from it, which means you’re not going to any noticeable about of sales or conversions from it.

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