The Quarterly Google Update scam
Well it’s coming to that time again, the Quarterly Google update. Look on any self respecting webmasters forums, and you’ll see countless threads and posts about it, has your site been updated, when is it happening, and the perpetual it’ll be tomorrow thread – “I know it’ll happen”. But have you ever asked yourself, what really happens when they “update”. All the webmasters go bonkers over their PR ratings, did I go up, oh no I lost 2 PR! everyone does it, even if they claim they don’t. PR is an online currency to the internet, not in dollars, but in visitors. Some webmasters use its value to sell links on their sites, others use it as a badge of honor, but all in all, everyone wants it, because the higher it is, the better your site is compared to the rest.
